French connection campaign for this spring and summer impressed me even when i was surprised from last year.
the campaign is called "the islands, are you ready for the challenge?"
Here the detailed description of this campaign, you can find this information in www.frenchconnection/content/the-islands.htm
For Spring 2011 French Connection continues to question what it means to be a Man or a Woman. Our "You are Man?" and "You are Woman?" campaign follows on from the two award winning 2010 campaigns featuring French Connections' "The Man" and "The Woman".
This season we have decided to challenge our customers in the way they consider themselves. Moving forward from the idealized image of Man and Woman we have created scenarios that confront the viewer with the question "You are Man?" and "You are Woman?".
For two weeks, French Connection set up THE MAN CAMP on the Isle of Malta and THE WOMAN CAMP on the Isle of Gozo and dared our ambassadors to discover what it meant to be a Man or Woman in the 21st century. Exploring ideas of how gender and society dictate how we are meant to act, we asked them to perform a series of tasks (ride a horse in the sea, look spectacular atop an inflatable animal, dance on piano keys, wrestle a biker, the list goes on)– all of these were captured on film to help define whether "You are Man?" Or "You are Woman?", we also like to think it pushed the boundaries of fashion photography and was pretty fun too. We scoured Europe to find ambassadors that represented their sex with the joie de vivre, sophistication and irreverence of French Connection. People who knew their own style, weren't faddish and up for experimenting, we think we did quite well.
For two weeks, French Connection set up THE MAN CAMP on the Isle of Malta and THE WOMAN CAMP on the Isle of Gozo and dared our ambassadors to discover what it meant to be a Man or Woman in the 21st century. Exploring ideas of how gender and society dictate how we are meant to act, we asked them to perform a series of tasks (ride a horse in the sea, look spectacular atop an inflatable animal, dance on piano keys, wrestle a biker, the list goes on)– all of these were captured on film to help define whether "You are Man?" Or "You are Woman?", we also like to think it pushed the boundaries of fashion photography and was pretty fun too. We scoured Europe to find ambassadors that represented their sex with the joie de vivre, sophistication and irreverence of French Connection. People who knew their own style, weren't faddish and up for experimenting, we think we did quite well.
you are Man?
you are woman?
French Connection worked again with Film Director/Photography duo Leila and Damien de Blinkk, onesix7 productions, Webber Productions and the creative team at Fallon. The team created over 60 original shots and 6 short films that capture the spirit of Femininity and Masculinity.
Last year's French Connection ads...
BIG STATEMENTS with MEANINGFUL IMAGES, make the ads look OUTSTANDING.
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